Guest Post: The Publicist & Shelf Life by Christina George


The Publicist

Welcome to the world of publishing. The ego has landed.

Can one woman change an age-old institution like publishing? Probably not, but Kate Mitchell sure wants to try. As a publicist with a large, respected New York publishing house, Kate finds herself at the mercy of a broken publishing system, books that don’t sell, and author egos that are often, well, as big as the island of Manhattan.

Enter the star Editor, MacDermott Ellis: Tall, handsome, charismatic, married, and ready to save the day. Then there’s Allan Lavigne, once a revered author–now as forgotten as last year’s bestsellers and his nephew Nick: Tall, gorgeous, sweet, single and ready to sweep Kate off her feet. Kate wants to do the right thing but her hormones seem to be driving her decisions.

As Kate tries to navigate the landmine of publicity, over-the-top author expectations, and the careful dance of “I’m sorry, your book isn’t on the bestseller list this week,” she also finds authors who are painfully overlooked by a publisher wanting more sex, more celebrities, and more scandal.

The story only an insider could tell.

Shelf Life (The Publicist #2)

It’s an industry of out-of-control egos, unrealistic expectations, and unfulfilled promises.

This is publishing and it’s Kate’s world, but maybe not for long.

When one of Kate Mitchell’s star authors is carted away in handcuffs, it’s only the beginning of her troubles. As her world crumbles around her, Kate desperately looks for anyone to hold onto but finds that happy endings are truly works of fiction. With the shelf life of her career and her love affair quickly expiring, Kate sets off on a new adventure…

Starting over in California is easy but Kate soon learns that leaving her old life behind isn’t. Nick Lavigne is eager to help her forget but two things still own her heart, the dream of discovering the next great American novel, and MacDermott Ellis.

As Kate tries to rebuild her life she finds a surprising gift that reboots her career in a new and unexpected direction. Suddenly her name becomes synonymous with one of the biggest bestsellers publishing has seen in ages and she’s welcomed back with open arms.

But at the height of her success the ghosts of her past come back to remind her of the world she’d been trying to forget and the man who never let go of her heart.

Behind the book, there’s always more to the story. Welcome to Publishing, the ego has landed.

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Q&A with Christina George

What books did you love growing up?

Candidly I loved Nancy Drew, I wanted to be Nancy Drew solving mysteries and helping people. Loved those books. I also loved all of the Laura Ingalls books, such a fascinating life she had.

Why do some authors fail?

Well there are a few reasons actually. One is that their ego gets in the way of their success. Meaning that they see this fame they want and assume it’s theirs just because they wrote a book. The second is that they don’t do enough or aren’t willing to put in the work needed to succeed. Though we love overnight success stories they rarely happen.

What is hardest – getting published, writing or marketing?

Well publishing is easy now, thanks to self-publishing – and I always tell authors that writing is the easy part (though I know it does not feel easy when you’re in the midst of it). But for most authors, the marketing is really tough. That’s why I encourage them to reach out to someone who can help, maybe a fellow author or going to a writers conference or something. Don’t isolate yourself, that’s the worst. It’s hard to do it alone.

What marketing works for you?

Reviews work very well as does engaging with readers. I love getting reader feedback.

How do you feel about self-publishing?

I love it, I think it’s a great way for authors to get their work out there. Look, not everyone will find their way to a major publishing house, that’s just not going to happen. Self-publishing, if it’s done right, can be a fantastic way to get yourself “out there” and start building traction for you, your career and your book!

Can you tell us about your main character?

I adore Kate, she’s my main character. She’s strong, she knows what she wants and she’s not afraid to tell it like it is. She’s also really dedicated to her authors which is so important in this line of work and she loves publishing. Despite the fact that the industry seems to be crumbling down around her, she loves it.

How did you develop your plot and characters?

Well Kate is sort of a person I’d like to be. Ha! Isn’t that always the way? She really knows what she wants so Kate, in my view is the perfect publicist. Mac really existed, so that was easy but Nick did not – at least not yet. Many of the folks in the book are based on real people I’ve either met or worked with. The story however sort of happened. I really didn’t know where I was going with it till I was halfway through it. When I wrote this initially, I had a totally different book in mind Candidly I like this one better.

How much of the book is realistic?

It’s all very realistic. Ninety-five percent of what happens in the book actually happened to me while working at my job.

Have you included a lot of your life experiences, even friends, in the plot?

Yes, and yes — people I adore, authors I adore and folks I didn’t care too much for. I’ve included all of it. That’s part of what made this so fun, much of it was pretty cathartic. It’s also kind of fun for folks to guess which author story is real and which one isn’t. Ninety percent of them are real.

Do you have any advice for writers?

Yes, I think it’s that you should really be vigilant with your marketing. You know stuff takes time – I always say that. But the key to a solid marketing plan is an author who is engaged in their own success. When you are engaged you’re commenting on blogs, you’re dialoging with your reader and you are careful about who you hire to do your marketing. Look, no one can do miracles. I’m on this book tour and it’s great but will I sell a thousand books? Probably not. That’s not why I’m doing it. I’m doing it for exposure. Get enough exposure and you’ll sell books. But don’t expect every “ping” you get to warrant a big blockbuster sale because it may not.

*Clicking on the book covers above will take you to the Amazon purchase pages.

2 thoughts on “Guest Post: The Publicist & Shelf Life by Christina George

  1. Pingback: Win a Copy of The Publicist and Shelflife by Christina George! | My Life. One Story at a Time.

  2. Pingback: The Publicist Character Trading Cards! Win a set now! | My Life. One Story at a Time.

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